Fear or Humour in anti-smoking campaigns? Impact on perceived effectiveness and support for tobacco control Policies
Ciênc. Saúde Colet. (Impr.); 24 (12), 2019
Abstract Several anti-smoking campaigns have been used for decades to reduce smoking consumption. However, so far, there is no consensus regarding the effectiveness of inducing distinct emotions in reducing smoke consumption. This study tested the effects of two types of anti-smoking ads, inducing fear o...