The coast of Piauí, considered a natural heritage, is a national and international reference for kitesurfing, sport in naturelittle studied, although it is part of research on the regional tourism development. This article analyzes the implications of the practice of kitesurfing on this coast and identifies actions that can contribute to its conservation. Qualitative, exploratory research was carried out through bibliographical and documentary research. On certain beaches there are conflicts between kitesurfers, fishermen and/ or bathers; in addition, its practice offers risks to wild animals. However, there are kitesurfers who collects garbage at sea and promotes discussions about the effects of the sport in the region. Addressing environmental education of kitesurfers in certification clinics and regulating kitesurfing can collaborate with conflict resolution and envisage a more sustainable tourism, aiming to conserve this heritage and its potential.