The Jamaica Moves programme is a comprehensive health promotion campaign that embraces the Ottawa Charter for Health Promotion and utilizes all its tenets to create a vibrant sustainable behaviour change model to tackle the risk factors for Non Communicable diseases. The programme corrals a variety of activities that makes conditions favourable for behaviour change through advocacy for health and providing access to information to enable all people to reach their fullest health potential by taking control of those things that determine their health, while, bearing in mind the responsibility of the Ministry of Health to mediate between differing interests in society for the pursuit of health. The programme cuts across all sectors of society, targeted at the individual, interpersonal, organizational, community and national levels. Jamaica Moves started at a national level, aiming at changing behaviour in the general public towards increasing the level of physical activity. Since implementation, the initial concept has been expanded to target three main areas: Physical inactivity, healthy nutrition and promotion of routine health checks for the general population. Health is created and lived by people within the settings of their everyday life; where they learn, work, play and live. Health is created by caring for oneself and for others, and by enabling the individual to take decisions and have control over one's life circumstances, and by ensuring that the society one lives in creates conditions that allow the attainment of health by all its constituents.